Business Intelligence

The Key Tool of Market Leaders: How Business Intelligence Systems Change The Rules of The Management Game

Find out how business intelligence works and why you need to use such a platform as quickly as possible to streamline your work.


Business analytics software, as part of Business Intelligence, refers to the programmes and utilities used to gather and analyze data about a company's operations. Its purpose is to find trends in the data collected and to optimize work operations.

For example, BI enables the purchasing department to forecast sales volume and merchandise demand for more efficient inventory management, while the sales department may evaluate product profitability and modify prices based on the data collected.

BI technologies enable your organization's staff to increase performance by leveraging large amounts of data from various accounting systems. In this article, we will discuss how business intelligence works and why you need to use such a platform as quickly as possible to streamline your work.

Let's Find Out How Business Intelligence Works

Businesses and organizations have challenges and objectives. To answer these questions and track success against these goals, they collect data, analyze it, and decide which steps to take to achieve their objectives.

On the technical side, raw data is extracted from the database. Data is processed and saved in clouds, applications, and files. Once stored, users can access the data and begin the analysis process to answer business issues.

BI tools also include data visualization solutions that convert data into charts or graphs, which may then be presented to important stakeholders or decision-makers. In order to illustrate the aforementioned more effectively, we will provide an example below.

A customer service dashboard may show customer demographics, purchase history, and product replies, whereas a marketing dashboard collects customer acquisition expenses, ROI, and conversions to assess the efficiency of marketing campaigns. Sales analytics dashboards will present data by product category, time period, and sales across numerous channels.

How BI, Data Analytics And Business Analytics Work Together?

Business intelligence incorporates data analytics and business analytics, but only as components of the overall process. BI enables users to draw conclusions from data analysis. Data scientists delve into the nuances of data, employing complex statistics and predictive analytics to identify patterns and forecast future trends.

BI has been designed to answer particular queries and provide quick analysis for decisions or planning. Companies can, however, employ analytics techniques to continuously enhance follow-up inquiries and iteration.

Business analytics should not be a linear process because resolving one question will almost certainly lead to further questions. Consider the process as a cycle of data access, discovery, exploration, and information exchange.

BI And Big Data Relationship

As the data landscape evolves and data collection, storage and analysis become more complicated, it is critical to consider the relationship between business intelligence and big data. Big data has become a term in the industry recently, so what is it precisely?

Well, data specialists identify it as "the four Vs": volume, velocity, value, and variety. These four characteristics define and differentiate big data. Volume, in particular, is commonly cited as the primary distinguishing criterion, as the amount of data available is ever-increasing and very easy to store for extended periods of time.

As you may believe, this is critical for BI because organizations generate more and more data each year, and BI platforms must keep up with the increasing demands placed on them. A good platform will expand as demand increases. However, if dashboards and data sources are not updated, they risk falling behind as big data evolves.

How To Make Smarter Decisions Using BI Systems?

As you can already guess, BI systems provide a lot of benefits for business development. Once set up and implemented by analysts and engineers, BI systems can be used by any team member without requiring extensive analytics or programming experience.

Insight Base is a platform that fulfills this need and offers a simple way to get insights from your database. With our solution you can easily chat with your database and get the information you need in no time and without a learning curve.

In addition, using AI, our solution can help you with detection of anomalies in your database. Try our solution for free right now and start making smart, data-based decisions.

Do you need help with your data?

InsightBase is an AI-powered data analytics platform that helps you make better business decisions.

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