Business IntelligenceData Analytics

AI vs BI: What's the difference?

In this article we will analyze the distinctions between BI and AI, and how they might work together to drive modern business enablement.


Despite the excitement surrounding smart, data-driven decision-making, Business Intelligence (BI) and Artificial Intelligence (AI) are sometimes considered synonymous. The AI vs. BI discussion has been ongoing for quite some time.

And, while both help organizations make key decisions, there are significant variations here. Artificial intelligence refers to human-like computer intelligence, whereas business intelligence relates to intelligent decision-making. In this article we will analyze the distinctions between BI and AI, and how they might work together to drive modern business enablement.

Overview: BI vs AI

In terms of application, BI is majorly used in reporting, data mining, data warehousing, and highlights key matrices and visuals out of historic data in the form of modern, intuitive dashboards. AI on the other hand, is used for predictive analytics, gaming, forecasting, natural language processing, robotics, image recognition, and self-driving cars.

If we take the aid they give to businesses as a criterion, business intelligence analyzes past data and enables businesses to make better data-driven decisions to improve business processes, customer service, and employee satisfaction. Meanwhile AI creates human-like intelligence in machines and enables businesses to forecast and predict customer demand, competitor standing, and market changes.

The Main Difference And Goals

The main difference between these two relies on the way they work. Business intelligence works on the principles of statistical analysis and AI uses sophisticated machine learning and deep learning algorithms.

The goals of AI and BI are very different. The goal of business intelligence is to make data collection, reporting, and analysis more efficient. Companies can use BI to improve the quality and consistency of their decisions taken within the business.

Businesses may better organize data and make previously tough decisions by monitoring everything they do on a regular basis and using data to build spreadsheets, performance metrics, dashboards, charts, graphs, and other useful visualizations.

When it comes to artificial intelligence, one of the main objectives is to model human intelligence. AI systems are able to learn and make logical conclusions by simulating human behaviors and mental processes.

When creating and managing AI systems, tech experts frequently aim to address the following queries: Is it possible for machines to learn and adapt? Is it possible for machines to acquire trustworthy intuition? Of course there is no answer to these questions yet, but businesses that are prepared to invest and try can gain a lot from investigating these concerns.

Does Business Intelligence Need Artificial Intelligence?

AI and BI are different but work well combined. Whereas "intelligence" in business intelligence (BI) refers to the more astute business decisions that may be made through data analysis and visualization, "intelligence" in AI refers to computer intelligence. Businesses can use business intelligence (BI) to organize the vast amounts of data they get. However, attractive dashboards and visualizations might not always be enough.

AI can help business intelligence (BI) systems generate meaningful insights from the data they evaluate. An artificial intelligence (AI) system can provide fine-grained clarification on the significance of each datapoint and assist human operators in comprehending how the data might be utilized to make actual business decisions. Businesses are able to combine enormous amounts of data into well-thought-out plans of action by embracing the convergence of AI and BI.

AI and BI – How They Can Work Together?

While both AI and BI are highly beneficial on their own, their combined application can yield even greater outcomes. When BI and AI come together, a magic formula is created that can provide analytical answers for any business circumstance. Historical data may be analyzed with BI, and the resulting dashboards can assist in identifying patterns in the data that AI can best use to forecast future events and provide foresight.

Furthermore, BI-assisted data management and analysis provides a wealth of useful resources for AI applications. By incorporating and employing these insights, companies may create predictive machine learning models and achieve faster and more precise outcomes.

InsightBase - the platform that combines BI and AI efficiently

InsightBase is an AI-powered data analytics platform that helps you make better business decisions. You can make more calculated management choices through InsightBase by chatting with your database and no additional knowledge is required. Our platform can save you a significant lot of effort and time. Try it now - free trial period and no learning curve!

Do you need help with your data?

InsightBase is an AI-powered data analytics platform that helps you make better business decisions.

3d asset